Customization is the key.

I can’t think of a singular reason in the world that the products you put in or on your home- should be any LESS customizable to our lives than the clothes we wear. Your roof should complement your home like your hairstyle compliments the shape of your face. Your siding should fit like a good pair of worn in shoes. We seek the things that have duality, things that work in more ways than one while still providing a security within ourselves to feel confident about it.