What You Can Learn from Bad Reviews

How many of us have been interested or excited about a company’s product or service only to learn from bad reviews that maybe we should go in another direction? Do negative reviews mean an instant “veto”? Are bad reviews always bad? Can a bad review be a good thing?

Rather than seeing a bad review as a stop sign, discerning consumers recognize that it’s really more of a yellow light—a sign that you should explore further and discover what happened. There’s truly a lot you can learn from bad reviews. Here’s how to be wise when exploring a company’s online reputation.

An close up profile view of a man looking down at his phone screen. The image has a graphic of a star rating scale, with the one-star box checked and a yellow frowning face.


Do Bad Reviews Matter?

Go anywhere these days, and chances are someone will ask for your opinion. The dentist, the doctor’s office, the hair salon—everyone asks, “What did you think of our service?” Everyone wants a five-star review, of course.

But more important than those stars is the customer’s experience. Good businesses value customer feedback, and they ask for those reviews so they can continue to serve their customers better in the future and attract more potential customers. Even though the barrage of surveys might sometimes feel annoying, it’s a guide and a method for businesses to stay competitive and deliver. High customer satisfaction goes a long way toward improving customer experience.

Why are most reviews negative (or why does it sometimes feel that way)? Well, often, when people have a positive experience, they move on and perhaps don’t have a chance to share their positive reviews. When people are frustrated or upset, they want to make their feelings known. A good business will listen and take notes—even when it’s a bad review.

Star ratings aren’t just reserved for films and restaurants anymore. Most businesses have an online presence, and with that presence comes the chance for every customer to share their assessment and experience (the good, the bad, and, well…the ugly). It’s best practice to offer customers a chance to reach out and resolve their concerns. And it’s a good idea for businesses to take heed so they can turn those negative online reviews into positive feelings.

Are bad reviews always bad? It’s important to read the negative feedback to see what was going on. Sometimes people leave bad reviews for reasons like they couldn’t get through on a customer service line, there was an issue outside of the company’s control, or even that they didn’t understand the star rating system. Occasionally negative reviewers leave fake reviews or “spam” review sites with several repetitive reviews. So, no—not all “bad” reviews truly indicate shortcomings or a dissatisfied customer.

Interpreting Customer Reviews in the Home Improvement Industry

When it comes to the home improvement and remodeling industry, reviews are crucial—and for good reason. There’s nothing quite as intensely personal as a person’s home. When you hire a home improvement business to perform a service like installing a new roof, windows, or siding, you expect the very best.

But sometimes, in life, things go awry. Even at Weather Tight, where we strive to completely satisfy every customer in the first place, occasionally, bad reviews happen. No matter what the review is, we review each customer’s feedback carefully because we know it’s a learning experience for our team and a chance for us to make it right. In a business built on referrals and recommendations, we know that our reputation is everything.

So, do bad reviews matter? As a homeowner, you should definitely do your homework and see what you can learn from a bad review. Look at the positive and negative comments on social media, Google reviews, and industry websites like the BBB. But it’s also important to realize that one bad review or negative experience doesn’t always mean the product or service was terrible. The more important question to ask is, how did the business owner or company work to resolve the concern? Did they try to turn the situation around for the unhappy customers? Do they also have good reviews?

Mistakes happen, but it’s how we resolve those mistakes that really counts. You want a company that responds to customers and seeks a way to rectify the concern. At Weather Tight, we’re confident in our workers and our customer service. Our team always does our best job to ensure that, in the end, everyone walks away feeling pleased with the outcome.

What We Do with Bad Reviews

So, what do we do about those bad reviews? As much as we wish that they never happen, it’s inevitable that a job might get rescheduled due to a delay on a product, a customer might have a bad experience, or a product might not meet the customer’s standards and expectations once our contractors complete the installation.

Our team reads each review, good experiences or bad, to learn from it. After we meet with customers, we follow up several times during their remodeling process, no matter the project. From a single front door installation to multiple window replacements to an entirely new roof, we make sure that our customers have a chance to share their experiences. If they have questions, feedback, or concerns, we want them to feel heard and satisfied with the answers.

We always follow up with our customers after the installation of a product. We don’t ask about your experience to get accolades and rest on our laurels; we ask because we constantly strive to improve and ensure our customers are completely satisfied.

We know that satisfied customers return. Even if there was a bump or two in the road during the project, when we resolve the issue, we often earn that important repeat business and recommendation.

Even though Wisconsin is a big place, it’s also filled with tight-knit communities. When a business does well, people recommend it to their friends and neighbors. When a company does poorly, well, we all know how that turns out. Reputation is everything. Prospective customers could get turned off by a one-star review and never take that next step.

Having been in the home remodeling business for over 35 yearswe’ve worked hard to maintain and build upon our reputation for excellence. We hope to always meet your expectations. If, for some reason, we fall short, we’ll try our best to make it right. That’s why Weather Tight is Wisconsin’s Most Recommended Home Remodeler.

But don’t just take our word for it! Take a moment to read our customer testimonials and case studies to learn about other Southeastern Wisconsin homeowners’ experiences. If you have any questions, a team member will gladly help. We look forward to discussing your next project, whether it’s a bathtub replacement, a window replacement, a new roof, or another exterior update. We hope we earn a good review from you!

5 Energy-Efficient Home Improvements to Help You Save

You may have heard the buzz about energy-efficient home improvements. Often, when homeowners consider home updates, it’s out of necessity—something isn’t working, or there’s an issue that they need to address, like a broken door or drafty windows.

But did you know that by making these updates, you’ll also save money both in the short and long term? Not only do many home updates increase the value of your home and curb appeal, but they make your home energy efficient, saving you on your energy bills each month.

If you’re trying to prioritize your home improvements or considering an update, here are 5 energy-efficient home improvements that pay off for Wisconsin homeowners!

A small piece of wood in the shape of a house sits on top of a solar panel and next to an energy-efficient LED lightbulb. There is green grass in the background.

How to Energy Efficient Home Improvements Save Money

Remember when your parents told you, “Close that window! We’re not paying to heat the whole neighborhood!”? Well, in many ways they were right.

When you have drafty windows or doors in your house, you get “air infiltration.” That means the air from outside can get into your home, and air from your home can get out. In other words, when those wintery storms move into Southeastern Wisconsin, you’re paying more money to heat your home—cold air seeps into your house, and hot air escapes.

In the summer, we have the opposite effect. We all know how quickly temperatures can change here in Wisconsin. One day it’s freezing, and then you’re turning on your AC the next day. If your windows and doors aren’t energy efficient, you could be paying for cool air that isn’t staying inside your house.

Not only do energy-efficient home improvements save on home energy bills, but certain improvements may even qualify as tax credits for deductions. Uncle Sam will help you save when you’re making your home energy efficient because these environmentally friendly home updates are a benefit to all.

Finally, right now, real estate is a seller’s market. If you want to fetch a higher price for your house, a few energy-efficient home updates will increase the curb appeal and add value to your house. Potential buyers are always attracted to homes that are well taken care of. Asking, “How energy efficient is my home,” will help you prepare for a sale.

Even if you don’t plan to put your house on the market for a few years (or ever), energy-efficient home improvements are worth the investment today. You’ll save on home energy bills and utilities, increase your comfort, and maybe even get a deduction on your taxes. It’s a win-win all around and a sound investment into your home’s future.

So. what are a few smart energy-efficient home improvements to consider? Check out these home updates to save on your utilities.

1. Seal Up Leaks and Add Insulation

If you have leaks around your home’s floorboards, fireplace, or other areas, it’s worth the effort to add a bead of caulk around the baseboards. If the cold air seems to come from your attic, basement, or even a crawl space, you may also want to add additional insulation to those spaces.

Not only does addressing cracks and leaks keep out air and moisture, but you’ll also reduce the likelihood of unwanted visitors like mice, spiders, and other pests. These critters can get into amazingly small spaces, and even if your home is drafty, they’ll still come in when that cold weather hits.

2. Install Replacement Windows

Did you know that the contractors who build new homes often choose the cheapest window materials? We’ve seen brand new builds in Ozaukee County, Waukesha County, Racine County, and throughout Milwaukee with low-quality windows. Often, buyers need to replace these windows in less than a decade!

Of course, those older homes may also need a window replacement. A quick “damp-hand test” will tell you if you have a leak. Moisten your hand on a cool, windy day, and hold it up around the perimeter of the window—if you feel the breeze, you’re getting air infiltration! Replacement windows can help make your home energy efficient and significantly improve your comfort. You’ll save money on your energy bill and notice a big difference.

3. Replace Your Exterior Entry Doors

Older doors are another area of your home that can lead to heat loss, drafts, and higher energy costs. So whether you’re tired of wrestling with a drafty sliding door by your patio or notice ice accumulating on the INSIDE of your front door, it’s time for an upgrade.

Installing new entry doors is a great way to improve your home’s energy savings while simultaneously increasing your safety and security. Think of a new door as a facelift for your house. It’s the first thing visitors notice, and an update to an energy-efficient door can vastly increase your home’s curb appeal.

4. Consider New Heating & Cooling Equipment

Changes to your home’s furnace and AC can significantly impact your energy bill savings. Once you’ve addressed any air leaks and drafts, a new heating and cooling system can help you get and maintain the optimal temperature year-round. Your furnace and air conditioner use more energy than any other home appliance, so they are a sensible place to invest.

Even a small update to a programmable thermostat will help you save on your energy costs. By adjusting the temperature overnight or while you’re away, you’ll be able to notice a reduction on your monthly bill—especially during the winter!

5. Upgrade Your Other Home Appliances

You’ve updated your windows and doors, taken care of air leaks, and you have an energy-efficient heating and cooling system. Is there anything else you can do to improve the energy efficiency of your home? Small changes can still add up to even more savings around your house.

For example, switch out your lightbulbs to energy-efficient bulbs and fixtures. When you need to purchase a new appliance like a fridge or washer, look for one that’s energy efficient or Energy Star certified. Even opting for a shower over a bath can help you save on hot water costs. (Need to convert your bathtub to a shower or combination? Weather Tight can now help!)

Energy-efficient home improvements are a wise investment that can really help you save money and add value to your home in multiple ways. If you’re considering replacing those leaky doors and windows, now is a great time! Contact Weather Tight today, and we can help you assess your home’s most significant areas of concern so you can start saving on your utility bills.

Have other projects in mind? As a two-time BBB Torch Award for Business Ethics winner, we recommend checking out the Better Business Bureau® to find reputable companies for many other projects and services.


Weather Tight: Official Home Remodeler of the Milwaukee Bucks

Weather Tight is proud to be the Official Home Remodeler of the Milwaukee Bucks. We can’t wait to cheer on the Bucks as they play their inaugural season in the new Fiserv Forum.

Weather Tight has been part of the Milwaukee community for over 35 years. This means that, like you, we love to root for our home team heroes.

This year, as the Official Home Remodeler of the Milwaukee Bucks, we’re planning amazing giveaways and events! We can’t wait for you to stop by our booth during many of the home games at the Fiserv Forum.

Milwaukee Bucks Logo

Visit the Weather Tight Booth During Select Home Games

We recently had a chance to tour the beautiful new arena in the heart of downtown Milwaukee. Let’s just say, fans of the Bucks are in for a real treat this year. This stadium is state-of-the-art, with spectacular architectural touches like the arched roof, zinc shingles and the stunning wall of glass, letting you see the events happening inside.

And oh, the events! Not only does the Fiserv Forum host the best NBA team in the Midwest, the Milwaukee Bucks, but our favorite college team, Marquette University’s own Golden Eagles are also playing in the arena. As the Official Home Remodeler of the Milwaukee Bucks, we were able to secure prime MU tickets as well! We look forward to offering MU fans a chance to win tickets to see the Golden Eagles play in the new Fiserv Forum.

Watch our website and Facebook page for fun giveaways and chances to score tickets to Bucks and MU home games this season!

We’ll also offer chances to win tickets to fun events and outings at our showroom, so stay tuned.

When you go to the Fiserv Forum to cheer for the Bucks, you may see Weather Tight, as we will be at select home games. Be sure to stop by our booth and enter for a chance to win our $25,000 Home Makeover Sweepstakes.  You could win a home makeover this year or one of our monthly drawings for $1,000 in Weather Tight Cash to be used for Weather Tight home improvement projects. Our friendly staff will be there to answer questions and help your home remodeling dreams come true.

At our booth during select Bucks home games, we’ll also feature exciting activities and prizes to help you get into the spirit of the basketball season. Please stop by and say hello–we can’t wait to meet you!

Weather Tight & the Milwaukee Bucks: We LOVE Milwaukee!

At Weather Tight, we stand behind our quality. We’re Wisconsin’s Most Recommended Remodeler for over 35 years. We’re owned and operated in Milwaukee and we love our southeastern Wisconsin friends, neighbors and community! We’re also big fans of the Milwaukee Bucks, of course. In fact, we’ve got a few die-hard fans on our Weather Tight team who are very excited about this partnership. We can’t think of a better fit! Go Bucks!

Spring Prepping your Home? Here is a Helpful List to Get you Started!

While Weather Tight specializes in home improvement replacement products- sometimes, items in our homes just need to be prepared for Spring- rather than replaced and our main priority is to always make sure we can give you the best tips on how to successfully get your home prepped, on your own time, safely. However, we always want to make sure we are honest with you & let you know when it is about that time to call in the experts rather than attempt to finish these tasks on your own!
Spring prepping (like Spring cleaning) your home can call for a laundry list of ‘To-Do’s’.

6 Signs it is Time to Replace your Entry Door

An entry door on our home acts as the first line of defense for safety, privacy, security, efficiency & curb appeal! But just how efficient is the current entry door on our home? If you have ever found yourself uncertain about ‘if’ & ‘when’ you should replace it, look no further! Not knowing what signs to look for can be a costly oversight for a homeowner. There are many important factors to consider when looking to replace our old entry door with a new one.

Customization is the key.

I can’t think of a singular reason in the world that the products you put in or on your home- should be any LESS customizable to our lives than the clothes we wear. Your roof should complement your home like your hairstyle compliments the shape of your face. Your siding should fit like a good pair of worn in shoes. We seek the things that have duality, things that work in more ways than one while still providing a security within ourselves to feel confident about it.

Gleaning The Torch. An Award of Ethics.

I find this quote to be profoundly unvarnished. Simple in its message. The void is illusive. It creates an invisible divide between one’s self & our visions. The only chance we stand to encompass our dreams of success, is to understand all things are attainable. It will all depend on dedication, determination, & the valor we use to battle our way to the front of lines with. You don’t meet many people who can say, “I could, so I did.” Oh Contraire- I know about 130 people personally, who can & did. This lead me to the very reason in which I have found inspiration to share with you some insight on those very people, their dreams, their successes & their personal accounts.

Should you invest in Diamond Kote® siding? Indubitably! Let us tell you why.

It is spring in Wisconsin.. well.. sort of. I am starting to think Mother Nature went AWOL. However- we know that in due time the grass will start to brighten, displaying lush hues of striking emerald. We will find ourselves able to enjoy those lazy sun-drenched afternoons – accompanied by the unambiguous aroma of a charcoal barbecue. Everything that winter left barren & achromatic will come alive & I think we all deserve to catch up on our depleted levels of vitamin D! :)